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Electra
$439.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

$549.99
$649.99
15% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
Sizing:
- 160 - 180 cm
- 5'3" - 5'11"

$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$629.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$749.99
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.

$31.99
Grab life by the handlebars.
Enjoy a life behind bars.
Customize your bike with a new handlebar that fits your own personal style. For style, comfort or both.
- Polished finish
- Sturdy steel construction
- Size: 760mm x 200mm
- Clamp: 22.2mm

$11.99 - $15.99
$15.99
Up to 25% Off
Honka honka.
How you say 'hello' in Electra
Also translates to 'hey there,' 'coming through,' and 'sup.' Electra bugle horns are arguably the best way to let others know you're around.
Product details
- Arguably the most fun way to alert other riders or pedestrians of your presence
- Classic bugle-style horn has a deep tone
- Easily mounts to bicycle handlebars without tools
- Classic steel horn with a large rubber bulb and a gloss painted surface
- Plastic bracket with silicone strap fits a wide variety of handlebars

$79.99 - $84.99
Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Solid Color Helmet, they keep you looking stylish while keeping your dome safe. This understated, savvy lid offers a variety of sweet color choices to meet your style needs.
- Durable ABS hardshell and EPS foam liner max comfort and protection
- Fit retention system with reflective bubble decal
- Solid color to match any bike. Well, at least your favorite bike.
- Secure magnetic Fidlock buckle
- Heat sealed and washable padding liner for added comfort
- Reflective straps
- CPSC Adult Certified
Size:
- Small: 48-54cm
- Medium: 55-58cm
- Large: 59-61cm

$3,549.99
The Vale Go! 9D EQ will comfortably handle anything from everyday errands to daily commutes to fun getaways. This e-bike features a powerful Bosch Active Line Plus motor, fully integrated battery and a step-thru frame. Bosch's Kiox display delivers Bluetooth connectivity and advanced rider information. Most importantly it's an Electra, so it's a blast to ride.
It's right for you if...
You are looking for a versatile and stylish pedal-assist e-bike. Equipped with fenders to keep you dry and LED lights to keep you safe, the Vale Go! 9D EQ is ready for your everyday adventures. The integrated MIK rear rack increases functionality allowing you to add panniers and a basket, crate or pet carrier on the fly.
The tech you get
Powered by a Bosch Active Line Plus motor and outfitted with Bontrager E6 Hard-Case Lite 27.5" tires, hydraulic disc brakes and suspension seatpost, this bike is sure to give you a smooth ride on any terrain. The Bosch Kiox display delivers data on speed, performance, battery charge and more, while adapting to lighting conditions for readability.
The final word
Go! explore the city. Go! to work. Go! for a weekend cruise. The Vale Go! 9D EQ delivers the best in e-bike innovation combined with the comfort and control of our patented Flat Foot Technology. Get to your destination and beyond, but do it in style.
Why you'll love it:
- The Vale Go! 9D EQ features our patented Flat Foot Technology and Bosch Active Line Plus motor for optimal comfort and control.
- Easily monitor rider data such as speed, battery charge and turn-by-turn navigation in one place with the hi-resolution Bosch Kiox color display.
- The step-thru frame provides easy on and off maneuverability.
- Equipped with color-matched fenders and LED lights, this e-bike is ready for all conditions.
- Turn your e-bike into a me-bike by adding a basket, bell or helmet. The e-ssentials, of course.

$32.99
Lights, camera, Electra.
Light up your life and your bike. Increase safety while riding by strapping these lights to your bike.
Brighten up your bike and guide your ride.
- Easily attached and removed with rubber strap
- Low power indication
- Waterproof design
- USB chargeable
- Weight: 20g

$49.99
Electra's Ergo Saddle gives you the support and comfort you need to cruise all day. Its plush padding is paired with a soft Lycra insert and shock-absorbing elastomers to smooth out even the roughest roads.

$52.99
Add more utility to your Electra Townie with the Townie Alloy Rack. This aluminum rear rack features a sturdy design that attaches quickly and easily so you can bring along nearly anything your heart desires. The platform acts as a short fender, too.

$79.99
If you're going to wear a helmet on your Electra, wear an Electra on your helmet.
- Durable ABS hardshell for protection and EPS foam liner for security
- Detachable visor for when you want sun protection, velcro for when you don't
- Fit retention system provides secure and snug fit
- Easy to use magnetic Fidlock buckle
- Size SMALL fits circumference 48cm - 54cm and hat sizes 6 1/2 - 6 3/4
- Size MEDIUM fits circumference 55cm - 58cm and hat sizes 6 7/8 - 7 1/4
- Size LARGE fits circumference 59cm - 61cm and hat sizes 7 3/8 - 7 5/8
- Small size generally fits children while medium and large sizes fit adults

$9.99
Share the Electra love.
Be a part of the Electra pack. Sticker pack, that is.
Slap 'em on your desk. Stick 'em all on your notebooks. Show off your bumper.
Put the Electra mark anywhere… or add these to your sticker collection.
Product details:
- Set of 15 vinyl stickers
- Authentic Electra designs

$549.99
$649.99
15% Off
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets.
It's right for you if...
You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.

$619.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, painted fenders, custom components and, of course, Electra’s patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it the perfect statement piece wherever you want to go.
It's right for you if...
You enjoy the ease and simplicity of our Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on the Cruiser Lux 3i.
The tech you get
The Cruiser Lux 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power. Cushy 26" RetroRunner tires, custom saddle and grips create a comfortable and stylish ride.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Why you'll love it
- It's in the name...Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and 3-speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket or a surf rack to make the most of those long summer days.

$2,949.99
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go!
It's right for you if...
Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner.
The tech you get
Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life.
The final word
The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go!
Why you'll love it
- This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own.
- The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going.
- Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun.
- The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth.
- Color-matched fenders keep you clean while front and rear LED lighting keep you safe.
- A rear rack helps carry everything you need with ease and style.

$629.99
This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding.
- Lightweight 6061-T6 aluminum frame
- Shimano Acera 7-speed w/Megarange gearing
- Shimano Revo twist shifter
- Painted alloy fenders
- Sealed cartridge bottom bracket
- Alloy crankset w/44t alloy chainring and guard
- Alloy dual pivot caliper brakes
- Double-wall alloy rims
- 700 X 35C tires

$3,049.99
The Navigator Go! is inspired by the lure of travel and exploration. A rich, dark blue matte frame is adorned with land masses, oceans, longitude and latitude positions, and even an antiqued compass rose. Outfitted with a Bosch Performance Line motor, adventure is calling. The question is, are you listening?
It's right for you if...
Your sense of adventure is as strong as your attention to detail. From a custom saddle and grips to badass detailing, our Attitude Go! e-bikes pack a punch. Add our patented Flat Foot Technology frame geometry and the power of a Bosch motor and you've got yourself one sweet ride.
The tech you get
The Navigator Go! is powered by the Bosch Performance Line system with a 250W mid-frame motor paired with a Bosch Purion display. The Shimano Nexus Inter 5-E hub makes switching gears easy, even on steep hills, and hydraulic disc brakes allow you to stop quickly and safely.
The final word
Highly stylized from top to bottom and meticulously designed, these e-bikes are the ultimate expression of style. Combined with the latest Bosch technology and Electra's patented Flat Foot Technology, the Attitude Go! collection takes a bold stance to carve out its own terrain in the e-bike landscape.
Why you'll love it
- Bosch Performance System and Shimano Nexus Inter 5-E hub provide reliable power.
- The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike.
- Vee Rubber Speedster 26" x 2.8" tires ensure a smooth ride.
- The front and rear Tektro hydraulic disc brakes provide smooth and powerful stops.
- The hydroformed frame features custom details throughout.

$39.99
You have things. We have things to hold those things. Carry your cargo in style. Take your stuff everywhere, whether it's beach towels, books, or beverages.
Product details
- 7.7 liters / max cargo weight 5 kg / 11 lbs
- Designed to fit most Electra models
- Includes headset mounting bracket for 1" and 1 1/8" headsets
- Reflective Electra logo
- Dimensions: 18.4cm (l) x 27.4cm (w) x 15.5cm (h)
- Weight: 870g

$1,999.99
The Loft Go! 7D is a lightweight e-bike that elevates your daily commute. With a simple and intuitive e-system and 7 speeds, it provides the range needed to take you to the edge of your city and everywhere in between. This modern-day classic was designed with both versatility and style in mind for rides to your neighborhood record store or corner bodega.
It's right for you if...
You're ready to finally ditch your car and turn every day into an adventure on two wheels. The Loft Go! 7D is as easy to use as it is fun to ride. With a fully-integrated battery, fenders, and lights, this stylish electric bike is the perfect accessory to urban life.
The tech you get
The Electra E-bike System provides confidence and control through three modes of power support with a rear hub motor and is paired with a 7-speed derailleur for added range. Wider 700x40c tires are complemented by flat-mount disc brakes that allow you to stop quickly and safely.
The final word
A new frame with a more aggressive riding position made for tackling bike lanes and back alleys, combined with Electra's unique style, lets you plug into your city like never before. To complete the look and add extra functionality, accessorize your Loft Go! 7D with a bell, bag, or rack.
Why you'll love it
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- A fully-integrated 250Wh battery provides a range up to 40 miles.
- Monitor your level of power support and battery charge easily with the LED controller.
- The 7-speed derailleur adds extra range for getting uptown and back downtown.
- Turn your e-bike into a me-bike by adding accessories from our Classic Faux Leather collection, or choose from our e-ssentials.

$15.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Cheerful 'ding-dong' doorbell-style ring
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: 22.2mm
- Material: Steel
- Weight: 130g

$32.99
Lights, camera, Electra.
Light up your life and your bike. Increase safety while riding by strapping these lights to your bike.
Brighten up your bike and guide your ride.
- Easily attached and removed with rubber strap
- Low power indication
- Waterproof design
- USB chargeable
- Weight: 20g

$9.99 - $12.99
$12.99
Up to 23% Off
Let people know you're coming through. And do it in style.
The perfect way to say 'Hello.' Or 'hey there,' 'coming through,' and 'sup.
We've made ringing an art form, choose from our unique graphics and bold colors.
Product details
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$49.99
Functional. Fashionable. Fenders.
Keep you and your threads clean and dry by adding stylish fenders.
Accessorize your ride and keep yourself dry.
- Front and rear full-length fenders designed for use on Townie 26-inch bicycles
- Fits both Step-Thru and Step-Over Townie Original models
- Compatible with tires up to 2.0-inch wide
- Protects against pesky mud and splashes

$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$629.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$14.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$83.99
Genuine replacement parts.
Get back on the road with a genuine replacement tire.
Where the rubber meets the road...literally.
- Fat Bike tire that excels on the pavement and in grabbing looks
- Save your knobby off-road tread when cruising around town
- 60 TPI
- Bead: Wire
- Type: Clincher
- Weight: 1177g
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