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Electra
$629.99
The Electra Townie 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
IT'S RIGHT FOR YOU IF…
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology, you'll experience the comfort and control of our unique frame geometry in great colors to choose from.
THE TECH YOU GET
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
THE FINAL WORD
The Townie 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
WHY YOU'LL LOVE IT
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$779.99 - $799.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99 - $929.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$999.97
$1,599.99
38% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.
$699.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$29.99
Where the rubber high fives the road.
Genuine Electra tires, the same great tires that your Electra Loft originally came with. Propelling you along the pavement, boardwalk or wherever you're headed.
Product details
- Replacement tires, as spec'd on Loft collection
- Tube not included
- Tires are sold individually, not as a pair
$929.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$3,799.99
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go!
It's right for you if...
Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner.
The tech you get
Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life.
The final word
The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go!
Why you'll love it
- This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own.
- The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going.
- Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun.
- The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth.
- Color-matched fenders keep you clean while front and rear LED lighting keep you safe.
- A rear rack helps carry everything you need with ease and style.
$49.99 - $114.99
Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Solid Color Helmet, they keep you looking stylish while keeping your dome safe. This understated, savvy lid offers a variety of sweet color choices to meet your style needs.
- Durable ABS hardshell and EPS foam liner max comfort and protection
- Fit retention system with reflective bubble decal
- Solid color to match any bike. Well, at least your favorite bike.
- Secure magnetic Fidlock buckle
- Heat sealed and washable padding liner for added comfort
- Reflective straps
- CPSC Adult Certified
Size:
- Small: 48-54cm
- Medium: 55-58cm
- Large: 59-61cm
$1,099.97
$2,349.99
53% Off
Kakau Go! is an homage to the islands that make up Polynesia, the birthplace of surf. The Matte Ember frame, reminiscent of lava rock that can be found throughout the islands, is complimented by a tribal pattern inspired by the traditional tattoo art form, known as Kakau. A wood grain underlay throughout represents the Koa tree and wood used for early surfboards. Custom grips, saddle and bell complete this awesome e-bike.
It's right for you if...
Electra Artist Series e-bikes allow for the ultimate expression of design and style, but not at the sacrifice of modern technology. The Kakau Go! is nothing short of unique featuring carefully crafted details throughout while the pedal-assist e-bike system provides smooth support up to 40 miles. Individuality and fun come standard.
The tech you get
Don't let the name Cruiser fool you, we took the bike that started it all and kicked it up a notch with a rear hub motor featuring three levels of support. Even as a single speed, the Electra e-bike system tackles pesky hills and longer rides. Mechanical disc brakes provide powerful stopping while 27.5" tires ensure a smooth ride to the beach and back. Custom fenders, saddle and grips, and matching bell make this one fun, stylish ride.
The final word
Attitude paired with the power of an e-bike, the Artist Series collection takes Electra comfort and quality to the next level by delivering unparalleled attention to detail, intricate design and individuality. Kakau Go! gives you that feeling of discovering that coveted, secret surf spot.
Sizing:
- 160 - 185 cm
- 5'3" - 6'1"
$649.99 - $799.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets.
It's right for you if...
You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.
$59.99
Add fenders to your bike to show mud and debris who's boss.
Functional. Fashionable. Fenders.
No one wants that wet stripe on their back. Accessorize your ride with some fenders and keep yourself dry while you're at it.
From subtle to chic, there's a pair for everyone.
Product details:
- Includes front and rear full-length fenders
- Designed for use on Cruiser Go! and Townie Go! 7D e-bike models
- Protects against pesky mud and splashes
- Will not fit on other bike models
- Compatible with Electra light kit
- Mounting hardware included
- Mounting location: Front and Rear
- Attachment: Bolt-on
- Material: Aluminum
$699.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll.
It's right for you if...
You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that.
The tech you get
The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- Get the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.
$629.99
This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding.
- Lightweight 6061-T6 aluminum frame
- Shimano Acera 7-speed w/Megarange gearing
- Shimano Revo twist shifter
- Painted alloy fenders
- Sealed cartridge bottom bracket
- Alloy crankset w/44t alloy chainring and guard
- Alloy dual pivot caliper brakes
- Double-wall alloy rims
- 700 X 35C tires
$1,599.99
Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.
$11.99 - $14.99
The best thing to happen to handlebars since grips.
- Easy to push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
$2,999.99 - $3,299.93
$3,849.99 - $4,949.99
Up to 33% Off
The Townie Path Go! 10D EQ features our patented Flat Foot Technology and Bosch Performance Line motor for optimal comfort and control.
- Easily monitor detailed rider data in one place with the Bosch SmartphoneHub controller.
- Fully integrated battery on a step-over frame.
- Equipped with front and rear lights, color-matched fenders, ABUS frame lock and rear MIK compatible rack.
- Customize your ride by adding an Electra Ringer Bell or basket to carry your stuff.
$1,099.97
$1,799.99
39% Off
Bali Go! will transport you deep into the jungles and lush tropical rain forests of Bali. Varying shades of rich metallic green leaves on the fenders and chainguard compliment the cream colored frame inspired by white sandy beaches. The look is complete with a custom debossed saddle and grips with the same leaf pattern and a matching bell.
- The color and culture of a tropical island are captured throughout this luscious ride.
- Features our patented Flat Foot Technology for ultimate comfort and control.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the LED controller.
- Custom embossed saddle, grips and matching bell make this e-bike as unique as you.
$1,399.98
$1,899.99
26% Off
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.
$44.99
Carry your cargo in style.
You have things. We have things to hold those things.
Take your stuff everywhere...whether it's beach towels, books, or beverages.
- Made of rattan (natural reed material)
- Handlebar-mounted with leather, buckle straps
- Weight: 609g
$19.99
When you need extra tread so your feet stay planted, Electra's Chopper Pedals are up to the task. With a durable pedal body and sturdy, smooth-spinning spindles, the Chopper Pedals give you the confidence you need in traffic or even on the trails.
- Spindle: 9/16-inch
$12.99 - $17.99
Let people know you're coming through. And do it in style.
The perfect way to say 'Hello.' Or 'hey there,' 'coming through,' and 'sup.
We've made ringing an art form, choose from our unique graphics and bold colors.
Product details
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
$14.99
The perfect way to say 'Hello'.
Or 'hey there,' 'coming through,' and 'sup'.
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you're coming through. And do it in style.
Details:
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
$2,199.93
$3,049.99
28% Off
The Ghostrider Go! is inspired by the world's first "superbike" motorcycle, famous for its power and speed. A hydroformed frame, ultra-gloss black and chrome polish finishes, and custom license plate seamlessly combine retro style with modern e-bike technology.
It's right for you if...
Your sense of adventure is as strong as your attention to detail. From a custom saddle and grips to badass detailing, our Attitude Go! e-bikes pack a punch. Add our patented Flat Foot Technology frame geometry and the power of a Bosch motor and you've got yourself one sweet ride.
The tech you get
The Ghostrider Go! is powered by the Bosch Performance Line system with a 250W mid-frame motor paired with a Bosch Purion display. The Shimano Nexus Inter 5-E hub makes switching gears easy, even on steep hills, and hydraulic disc brakes allow you to stop quickly and safely.
The final word
Highly stylized from top to bottom and meticulously designed, these e-bikes are the ultimate expression of style. Combined with the latest Bosch technology and Electra's patented Flat Foot Technology, the Attitude Go! collection takes a bold stance to carve out its own terrain in the e-bike landscape.
Why you'll love it
- Bosch Performance System and Shimano Nexus Inter 5-E hub provide reliable power.
- The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike.
- Vee Rubber Speedster 26" x 2.8" tires ensure a smooth ride.
- The front and rear Tektro hydraulic disc brakes provide smooth and powerful stops.
- The hydroformed frame features custom details throughout.
- The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike.
$14.99
A bicycle bell with a quality sound is how you say hello in Electra.
- Easy to push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
$37.99
Custom Electra tires make perfect replacements or upgrades.
Propelling you along the pavement. Boardwalk. Whatever.
Product details
- A great classic cruiser tire that adds a touch of retro fun to any ride
- Smooth tread cruiser tire
- Tube not included
- Tires are sold individually, not as a pair
$17.99
Get back on the road with a quality replacement hanger.
- Attachment hardware is sold separately
- For specific compatibility concerns, please contact our Customer Service team
Specifications:
- Size: Rear drive side, 135mm Q/R
- Mounting location: Rear drive side
- Attachment: 2-bolt
- Weight: 12g
$31.99
Grab life by the handlebars.
- Original equipment replacement for Townie Original bikes
- 6061 alloy with an anodized finish
$569.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest.
It's right for you if...
You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop.
The tech you get
The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride.
The final word
Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are.
- It features our patented Flat Foot Technology® for amazing comfort and control.
- Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$399.99 - $449.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
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